Mobile love: cell phone dating

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Now consumers can add yet another use for their handsets: mobile dating. 'Deaikei', or mobile device-centered dating services, have been around in Japan for more than 3 years – all of the major Japanese mobile service providers have branded dating sites, and they actually outrank online dating sites in popularity. Recently Europe and North America have begun to jump into the mobile dating scene, and consumer response is promising. Like FM Keitai, the 3G Dating Agency is another service that's taking advantage of the flexibility and usability of the 3G platform. A Samsung UK-affiliated service, 3G Dating allows swains and…

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