Mobile marketing at music festivals

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Mobile phones promise to revolutionize event marketing and let sponsors reach visitors in uniquely personal ways that would be impossible with conventional media. Witness V Festival, held this August in Weston Park and Hylands Park. The festival gave its namesake sponsor, mobile network provider Virgin Mobile, a chance to show off some innovative phone uses and bond with thousands of attendees. Besides watching popular bands like the Foo Fighters and Primal Scream, attendees could download a ‘Mobile Festival Survival Kit’ onto their phones. Each kit contained a grab bag of concert-enhancing applications. Among them, according to Mobile Marketing Magazine: brightly…

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