Mobile merchandise

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Brazilian cosmetics firm Oceanic equipped the majority of its franchisees with Fiat Doblo minivans, which are both delivery vehicles and shops. What are you to do if you're a cosmetics company trying to sell your wares to tens of millions of female customers, in a country the size of a decent continent, with competitors like Avon and 'O Boticário' boasting numerous storefronts and tens of thousands of door-to-door salespeople? Brazilian cosmetics firm Oceanic, which has been in business since 1996, and didn't have the funds to build a nationwide bricks and mortar presence, decided to go mobile: it equipped the…

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