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An iPhone app for every band

Telecoms & Mobile

It’s an increasingly mobile world out there, and a new service aims to help music bands large and small get in on the action. Specifically, Mobile Roadie lets artists quickly create their own iPhone applications to connect with fans on the go. Bands simply register their basic account information and choose a name for their application; they are then assigned a unique URL for their app’s dashboard. Mobile Roadie then creates their application, causing it to appear in Apple’s App Store and on the iPhone or iPod Touch of any fan who downloads it. From then on, artists can use the application’s content management system to share news, photos, videos and song notes, for example, and to stream music for fans to sample and then buy through a direct link to the iTunes Store. The customisable platform also allows bands to integrate their social networking profiles within the application, while a fan wall allows listeners to interact, participate and have their say. Mobile Roadie was created by Los Angeles-based agency Fluidesign. Pricing is USD 399 to set up the app and then USD 29 per month for up to 1,000 fans; each additional fan costs 1 cent per month. There’s no doubt mobile applications are increasingly the way to reach young, hip consumers. Make it easy and inexpensive for organizations of all kinds to do that—preferably with some niche customisation—and you’ll soon be listening to the sweet tunes of success! 😉 (Related: Adidas creates free iPhone guide to Berlin’s street artPhotographer launches iPhone-only style mag.) Spotted by: Miriam Brafman



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