Monkey’s Tinder profile raises biodiversity awareness

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We’ve seen how social media can be used to raise awareness of charitable projects, such as a project where users could tweet endangered species emojis to make donations, and now The Body Shop is harnessing the philanthropic power of Tinder. In recent weeks, Tinder users will find Reggie the Douc monkey appearing in their app. By swiping right, they’ll receive information on his habitat, the Khe Nuoc Trong forest in Vietnam — which is being affected by deforestation — and receive discount codes to spend online. This is part of The Body Shop’s #findreggielove campaign that raises awareness of their…

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