Morality bank in China rewards do-gooders
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We recently saw a Swedish social platform that tracks users’ behaviors and translates their good deeds into a kindness score. This rewards system — whether it encourages users to perform good deeds out of kindness or for points — is a refreshing alternative to the social currency of ‘likes’ that millenials have become crazed for. Similarly in Chinese city Yanji, a morality bank run by local authorities now rewards people with free services, in exchange for doing something positive in the community. The do-gooders can earn points, which are awarded based on the nature of the good deed — helping…
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