More beer for women
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It seems an international race is on to get women to drink more beer. Following our previous coverage of Karla, a functional German beer for women, comes a related spotting from Poland. Karmi, a regional brand produced by the Polish division of Carlsberg, is a dark beer that has been around for a while, and is characterized by its sweet caramel flavour. Categorized as a near-beer for its low alcohol content (0.1%), the drink has been revamped and is now being targeted to women. Besides pretty new packaging, Karmi has also introduced three new flavours: Poema di Caffé (coffee), Selua…
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