More eco starter kits

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In December and earlier this month we wrote about four US companies selling what we called eco starter kits. Like gift baskets filled with cheese and fruit, the kits contain an assortment of items, all with a ‘green’ twist: reusable water bottles and grocery bags, energy-saving light bulbs and eco-friendly cleaning products. All of the kits carry an implied message, namely that a few changes in our individual buying habits can make a significant difference in our impact on the earth. Ideally, the kits’ users will continue to buy the eco-friendly products they contain, nicely multiplying the planet-saving impact. We…

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