More free love: notebooks for students

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Last summer we wrote about FreeHand Advertising and its initiative to give free, ad-supported notepaper to college students, and now ABS Notebooks is going a step further and handing out whole notebooks instead. The Shadow Notebook is a five-subject notebook that gets cobranded with participating colleges and universities across the US and distributed by the school at the start of each semester. The university's logo appears on the cover, and pages of school-related maps and information get included within. Thirteen four-colour, full-page advertisements, meanwhile, act as subject dividers in each notebook, giving advertisers the means to engage students while they…

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