More mixed-to-order muesli
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In May 2007 we covered a German venture–MyMuesli–that sells mixed-to-order muesli online. Over the last year and a half, MyMuesli has expanded to the UK and Switzerland. Recently, we spotted a similar startup on the other side of the Atlantic: launched in September 2008, [Me] & Goji lets US residents pick and mix their own cereal concoctions. Users go online to select which of the 40+ natural and organic ingredients will go into their muesli. Prices start at USD 4.90 plus delivery for 600g/21oz, with most mixes averaging at USD 10-13. Like MyMuesli, [Me] & Goji packages its products in cardboard cylinders, which are made from post-consumer waste and printed with vegetable ink.
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