More social ride-sharing

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Back in September we covered examples on both sides of the Atlantic of social carpool matching sites that link drivers with passengers. PickupPal, which just launched last month, is now offering a like service on a global basis. Like Zimride, GoLoco and isanyonegoingto, PickupPal also uses a social networking component to ease consumers' fears about sharing a car with a stranger. When users join the site, they create a profile with information including their picture and an "about me" description; over time, that information gets supplemented with ratings from those they have travelled with on trips through the site. Users…

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