Mormor
Nostalgia. Design. Generation C. Storytelling. Knitting. Senior citizens and baby boomers. All these 'trends' beautifully come together in Danish Mormor.nu, an online store that sells baby and children's wear from the time when grandma herself was a wee lass. ('Mormor.nu' is Danish for 'Grandma.now'). In fact, the company's employees stem from an era when everything was made by hand, the youngest employee being 68 years old. All products are handmade, from pure wool, alpaca wool or cotton. Old knitting and crochet techniques and patterns have been revived, and colors and materials updated, making the products meet modern demands for fashionable…
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