Movie theater morphs into gamer’s paradise

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Renting and exploiting real estate is costly. If you’re in a business where your B2C space is empty most of the day or night, but the rent or mortgage never takes a break, be inspired by Pacific Theatres in San Diego, which has cleverly anticipated the video gaming craze and the desire for BEING SPACES, by turning one of its screens into a massive multi-player gaming theater.

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