How much is your personal data worth?

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How much is your personal data worth? This summer, Kaspersky Lab, makers of IT security software, conducted an experiment to try and find out. They opened the world’s first shop allowing customers to pay for goods with personal data. The company had London street artist Ben Eine create a limited-edition design, which was printed onto mugs, t-shirts and original prints. To receive their chosen item, customers had to hand over photos or screenshots of WhatsApp, SMS and email conversations. To receive the print, customers had to hand their phone to a member of staff, who would then select either five…

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