Multi-sensory magazine advert helps people sleep better

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Advertising is increasingly becoming multi-sensory, creating experiences not limited to the visual. We recently published an advertising innovation that uses a scented bus shelter to promote a vegan cookbook. To stimulate the senses of passersby, the advert releases a sweet chocolate fudge cake scent. Another multi-sensory innovation is a whisky bar that lets visitors touch, smell and taste the ingredients that make the product. Furniture company IKEA has released a new advertisement in the United Arab Emirates called the IKEA Sömnig advertisement. The advert was designed in collaboration with IKEA and Memac Ogilvy. Sömnig means sleepy in Swedish and relates to…

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