Multi-sensory magazine advert helps people sleep better

Multi-sensory magazine advert helps people sleep better

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Advertising is increasingly becoming multi-sensory, creating experiences not limited to the visual. We recently published an advertising innovation that uses a scented bus shelter to promote a vegan cookbook. To stimulate the senses of passersby, the advert releases a sweet chocolate fudge cake scent. Another multi-sensory innovation is a whisky bar that lets visitors touch, smell and taste the ingredients that make the product.

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