Mumbai slum uses beacons to advertise local retail market

ga('send', 'event', 'Retail', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Smart Cities', 'article', 'article-industry-impression', {nonInteraction: true});

Beacons are small, relatively cheap hardware that use Bluetooth connections to transmit messages or prompts to smartphones and tablets. Because they can detect very accurate location data, beacons are utilised in innovations looking to deliver hyper-contextual content to users based on their location. We have recently written about some interesting startups using beacons as an integral part of their business. This agentless real estate startup uses them to transmit information about the houses for sale as they tour the property, and this innovation uses beacons to display accurate wait times at JFK airport. Now, a 535-acre slum in Mumbai has…

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.