Mumbai slum uses beacons to advertise local retail market

Mumbai slum uses beacons to advertise local retail market

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Beacons are small, relatively cheap hardware that use Bluetooth connections to transmit messages or prompts to smartphones and tablets. Because they can detect very accurate location data, beacons are utilised in innovations looking to deliver hyper-contextual content to users based on their location. We have recently written about some interesting startups using beacons as an integral part of their business. This agentless real estate startup uses them to transmit information about the houses for sale as they tour the property, and this innovation uses beacons to display accurate wait times at JFK airport. Now, a 535-acre slum in Mumbai has started using the technology to advertise local products to those with smartphones.

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