Mumbai taxis provide platform for young Indian designers

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This is part of a series of articles that looks at entrepreneurs hoping to get their ideas off the ground through crowdfunding. At the time of writing, each of these innovations is currently seeking funding.

Mumbai’s 55,000 taxis are one of the city’s most iconic elements of culture, catering to the 21 million population. But while the outside of the cars are pristine and polished — due to drivers wishing to attract riders in a competitive market — the insides are often plain, dusty and dirty. Design, as a profession or a subject at college, is not widely recognized in India, especially to the older generations. Now, a project called Taxi Fabric wants to utilize these frequently used spaces as a platform for India’s promising illustrators, artists and designers, in an attempt to portray the power and pleasure of good design, and prove that it is a valuable and impactful skill.

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