Online marketplace trades old CDs for MP3 downloads

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We’ve recently seen plenty of artist-led innovations in the music industry designed to combat dwindling CD sales. DATAROCK’s USB single in a toy figurine and Bluebrain’s location aware album, for example, both make for interesting case studies. Now we see innovation in this area coming not from an artist, but a retailer — in the form of US-based Murfie. Murfie is an online marketplace that converts physical discs into digital downloads. Those wishing to trade on Murfie begin by entering their details to sign up free of charge. Once they have signed up, new members can then request a “Kit”,…

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