Music service reinvents artist apps to be more like Candy Crush Saga

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Inspired by the mobile gaming ecosystem, Freeform is a new music streaming platform which promotes individual albums as unique free apps full of engaging content. The service launched last week with its first six artists including including Rob Thomas from Matchbox Twenty and Matthew Friedberger from The Fiery Furnaces. Rather than trying to outdo other streaming giants by trumping their extensive catalogues, Freeform is mimicking the online gaming model by making the apps available for free — to attract as many initial users as possible — with the aim of converting a small percentage into paying customers. Each app is…

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