Music video only plays online when song receives airplay

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While maximum exposure is the main objective for many marketing campaigns, we’ve found that recently musicians are keen to try a more elusive route to engage fans – most recently with Adam Tensta’s Pass It On mp3 single, which is currently being streamed to one person at a time through a specially-designed Facebook app. Now Belgian band Absynthe Minded have promoted new single ‘Space’ through their minisite, which broadcasted the video for the track only at the times it was being played on select radio stations.

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