Customizable pen for children co-designed by kids

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For any company that targets kids with its products or services, involving kids in the design of those items only makes sense. That’s part of the reason Tesco recently began recruiting for its first Kids’ Board, for example, and it’s also why we’ve seen makers of products including playhouses and bedding incorporate children’s ideas into their own designs. The latest spotting? The Bruynzeel My Grip, a customizable and extendable fountain pen for kids that was designed with the help of the kids themselves.

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