Discovering innovations that matter since 2002

Television ad for muesli, shot and edited on iPhone 4

Telecoms & Mobile

While we usually feature companies when they launch, we love seeing their creativity develop and grow after that initial period. And we just spotted a fun example: the made-to-order muesli mixers of mymuesli recently created the first TV commercial filmed and edited entirely on the iPhone 4. In the three years since we first featured mymuesli, they’ve expanded to the UK, Switzerland and the Netherlands, and have been joined by similar concepts in other countries, including [Me]&Goji in the US. They’ve also forged smart alliances with established health, fitness and beauty brands, and developed a convenience product: mymuesli2go. Which brings us back to the iPhone. mymuesli’s founders were so impressed by the phone’s video quality, that they decided to use it to shoot and edit an ad for their new product. Highlighting the convenience aspect of mymuesli2go, the ad features a skydiver eating cereal before jumping out of a plane. (The video below shows both the ad and ‘the making of’.) The commercial aired on German and Austrian television over the weekend. Whether or not you’re an Apple fanboy, there’s no denying the buzz surrounding their product launches. And latching on to that early fervor can be an inexpensive way for young brands to draw some attention their way. Watch and learn 😉 (Related: Fashion shoot uses iPhone 3GS.)



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