When we wrote about Lufthansa’s MySkyStatus tool last October, it gave travellers the option of having their flight status updates posted automatically to either Facebook or Twitter. Some 17,000 automatic tweets have since been posted as a result, and now the German airline has expanded the free service with new capabilities. Still available for passengers on any airline, the MySkyStatus tool now gives users the option of having their departure, in-flight location and arrival updates sent via email as well. Travellers can choose who will receive their updates and when; they can also add a personalised message. In addition, a new drop-down menu lets them share their reason for flying. There’s no doubt it’s a real-time world out there, with heavy emphasis on up-to-the-minute updates on as many platforms as possible, and personalisation capabilities make the deal even sweeter. Keep the (branded) conversation-boosters coming!