Online car dealership Carvana has unveiled a huge gamified vehicle vending machine, from which customers collect their car purchase.
We’ve already seen a Carvana is getting in the action too, with their huge gamified vehicle delivery machine.
Caravana customers purchase their vehicle online, but visit the dealership to collect it. Upon arrival they are given an oversized coin, which they insert into a slot — as though making a purchasing from a vending machine. Then they can watch their vehicle being retrieved by a robotic arm and delivered to them.
Carvana’s robotic tower is five stories high and can contain 20 cars at any one time. The benefit for customers is a memorable experience, happily lacking in the usual car lot haggling experience. Customers can also choose to have their vehicle delivered to them at home.
Are there other online purchases that could be completed in this way?