New AI marketing tool provides detailed analytics

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How much more impactful could your marketing be if you knew precisely what content to write and where to publish it to take advantage of up-to-the-minute trends? This is the question that Indianapolis-based DemandJump hopes to answer. The company has developed the first Artificial Intelligence Marketing (AIM) platform, dubbed TrafficCloud, which shows marketers exactly what to do next to maximize revenue growth, outmanoeuvre the competition, and stay ahead of market changes. While most marketing tools collect historic data, such as page hits, designed to help companies with customer retention or cross-sell, TrafficCloud focuses on new customer acquisition. By using AI…

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