New beer brewed specifically for high altitude enjoyment
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Experts say that an individual’s ability to taste and smell declines by up to 30 percent at high altitude, something airlines have long catered for through a variety of herbs, spices and cooking techniques for in-flight food. Now, the Hong Kong Brewing Company, in partnership with Cathay Pacific airline, has developed the Betsy beer. Brewed for great taste at high altitudes (specifically 35,000 feet), the Betsy is named after the airline’s first plane.
Spotted another good idea???
Join our network and earn rewards