New campaign lets Instagram users eat their posts

Food processing company has partnered with a Brazilian marketing firm to allow Instagram users to eat the food they are admiring in posts.

Brazil29 Aug 2017

Edible Instagrams | Photo source Heinz/Agency Africa

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Brands are posting an increasing number of videos and photos on Instagram, and with 200 million people watching Instagram Stories every day, this comes as no surprise. Now, Brazilian marketing agency Africa has come up with a way to advertise for Heinz by enabling Instagram users in Brazil to actually eat the food pictured in the food posts they were drooling over. The ‘Irresistible Posts’ campaign was created with the support of Facebook Creative Shop, and uses geolocation to target local users in Sao Paulo who were looking at Stories in Instagram. Users looking at pictures of burgers from local Underdog Meat &…

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