New drink looks like water but tastes like beer
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A new trend may be taking hold of the Japanese soft drinks market – clear, low-calorie drinks that taste similar to unhealthy drinks. This summer, Japanese drinks manufacturer Suntory launched a clear, non-alcoholic beer packaged in a plastic bottle. The company had previously launched an amber-coloured, alcohol-free beer called All-Free. Although All-Free was advertised as perfect for office imbibing, the drink was not popular. One reason might be that people did not want to be mistaken for drinking alcohol at their desk. The new colourless beer is called All-Free All-Time, emphasising that it is more like a soft drink and can be drunk at any time.
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