DIY chat bot helps brands engage with customers

DIY chat bot helps brands engage with customers

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With the rise of adblocks, the impact of digital banner advertising is steadily decreasing, and brands are on the lookout for the latest way of pulling in new audiences. Aimed at the younger generation, branded bots are automated accounts that run on messaging services like Kik or Facebook messenger, chatting one-to-one with thousands of human users. Massively has been developing chat bot services for clients since late 2014. One recent example was their campaign to promote the launch of horror film Insidious 3. Instead of the usual static or video ads, the media company created a bot which, representing the film’s heroine Quinn Brenner, engaged users in conversation over Kik.

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