Intelligent Assistant app puts users in charge of personal data

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In order to function in a truly personalised manner, Intelligent Assistant apps inevitably need to acquire a huge amount of user data. While many consumers are happy to accept this, they’re perhaps a little more uneasy when their Intelligent Assistant app then shares that information with retailers — albeit to source a deal for their user. Looking to disrupt this model, NZ-based MyWave believes that customers and retailers can benefit by leaving data management in the user’s hands.

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