New partnership provides meals personalized to precise health needs

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To succeed in the health industry personalisation is key. We have seen this in medical apps designed to be used directly by patients, and fitness wearables that help users to set individual health goals. Now Vita Mojo, a London based health restaurant, and DNAFit, a health and fitness genetics brand, have taken the idea of personalization to the next level, with a partnership that provides meals tailored to meet each individuals’ specific nutritional needs. Vita Mojo gives customers an almost unlimited choice of meal combinations, allowing them to personalise meals by flavor, ingredient, quantity, macronutrient, diet and goals. To achieve this, they use a proprietary algorithm that adapts to each customer’s needs, and adjusts the quantities of preferred ingredients accordingly. Customers can design their meals using an in-store iPad or an app.

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