New platform allows more accurate consumer data collection
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
There have been a number of innovations that try to use neuroscience to help gauge the opinions and feelings of consumers. These have included ways of allowing communities to participate in marketing and having customers chose the price they want to pay. However, the nascent field of consumer neuroscience has suffered from two major limitations - a lack of credibility, stemming from abuse and the use of voodoo science, and a reliance on traditional, focus-group based methods for gathering data. The use of focus groups means that it can be costly and time-consuming to collect data in real time. Now,…
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