New store in Singapore sells only Kickstarter-funded products

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Working directly with creators, Singapore’s We the People store is proving so popular that it is already expanding into other countries. Featuring products that got their start via the popular crowdfunding site, Kickstarter, every item sold in the We the People store is accompanied by a detailed backstory including the amount of money raised and number of people who pledged support. The company’s founders are focused on building relationships with the people behind the ideas. By providing creators with what is often their first foray into Asia, the store makes available the opportunity to build and expand a new brand…

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