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New sustainable self-washing underwear stays fresh for weeks

Fashion & Beauty

A clothing company has developed underwear embedded with a product that kills odour-causing bacteria.

Technical clothing are garments engineered for a particular purpose. Examples covered here at Springwise include a shoe that can change with fashion and a sports bra that adjusts to movement. Now, for anyone who does not always have time to do the laundry, comes a Danish startup, called Organic Basics, that claims its underwear remains fresh through weeks of wear.

Organic Basics CEO Mads Fibiger explains the company’s underwear can go for days, or even weeks, without washing. They claim to have achieved this feat by treating their products with Polygiene, a product that uses silver chloride to kill the bacteria that cause bad odours. Silver has been known since ancient times as an antimicrobial, preventing infection as well as bad smells. It can kill up to 99 percent of bacteria present.

Organic Basics also points out that frequent washing and replacing of clothing is not good for the environment. However, killing bacteria is not the same thing as self-cleaning. Even without smelling bad, after several days of wear, the underwear would still be coated in sweat and dead skin cells. Some journalists who tried the product said they could detect a “less than fresh” aroma on just the second day of wearing. Despite the differences in opinion, the underwear is said to be very comfortable. It is made with a hard-wearing, silver-coated polyester thread, so it is also very durable, although thicker than ordinary underwear garments.

Email: support@organicbasics.com

Website: www.organicbasics.com

Contact: www.organicbasics.com/contact

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