New wallpaper can tell bedtime stories

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Wallpaper is not something kids usually get too excited about, but a new kind that tells stories might change that. The French DIY giant Castorama has paired up with TBWA/Paris to make Magic Wallpaper. It’s covered in characters, each of which is a digital marker that when scanned using the Magic Wallpaper app (iOS or Android) unfolds a digital story on mobiles and tablets. The app lets users choose between audio storytelling and a reading mode, the latter of which has sound effects embedded in certain words, which can be manually played to bring it more to life. Users can…

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