New wearable device interacts with fans at live events

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With around one billion people attending live events every year and marketing being one of the strongest tools to share information, now more than ever, it’s vital to track fan data. A study by UK Music found that the music industry in the UK received a huge boost of around 12 percent as the number of people going to festivals and concerts increased to more than 30 million this year. Festivals like Glastonbury for example, are popular every year and see a steady rise in attendees, but this is by far not the only live event receiving rave reviews. It’s a similar story in the US, where a record 32 million people reportedly flocked to live events last year. But the one thing missing, is the opportunity to track fans and their experience – until now.

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