New brand for a new sport

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HOLZundEISEN—German for wood and iron—sells equipment for a new sport that's taking off in cities around the world: urban golf. Also known as cross golf or street golf, urban golf isn't limited to country clubs, and its players don't have to fork over exorbitant greens fees (although a good personal liability insurance is advisable). Instead, they play their rounds on building sites, campuses, rooftops and quiet streets. Since urban golfers literally hit the pavement, HOLZundEISEN’s iron is extra durable. It's equally suited to long and short shots, a definite advantage for golfers trekking through the city without a caddy. As…

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