New brand for a new sport
HOLZundEISEN—German for wood and iron—sells equipment for a new sport that’s taking off in cities around the world: urban golf. Also known as cross golf or street golf, urban golf isn’t limited to country clubs, and its players don’t have to fork over exorbitant greens fees (although a good personal liability insurance is advisable). Instead, they play their rounds on building sites, campuses, rooftops and quiet streets.
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