New no-frills chic hotel chain opens in Amsterdam

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Aiming to bring affordable luxury to modern travellers, a new hotel brand just opened its doors at Amsterdam’s Schiphol Airport. citizenM (the M is for mobile) is targeting guests who view design as a given, need rooms that are comfortable and efficient, but can’t or don’t want to spend hundreds of dollars, euros or pounds for a night’s sleep. The hotel was founded by Rattan Chadha—who created fashion label Mexx and is also involved with Asian hotel group Oberoi—and designed by acclaimed Dutch architectural firm Concrete.

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