New sneaker brand depends on crowds for design
More crowdsourced innovation! A startup based in Portland aims to harness the creativity of the crowds to build a new sneaker brand. Ryz, which is still in beta, lets users submit graphic designs for a high-top sneaker model. Members vote for their favourite designs, and the sneakers that get the most votes are taken into production. Designers receive a one-time payment of USD 1,000 plus one dollar for each pair sold. Shoes are priced at USD 90, and are produced in limited runs.
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