New venture makes recommendations across the web

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Using collaborative filtering to give consumers product recommendations based on the opinions of those similar to them has more or less become hygiene for retail sites ranging from Amazon to Netflix and beyond. While a few stand-alone sites have popped up to connect twinsumers* in specific niches (such as music), a new, Berlin-based startup aims to give users tailored recommendations for anything and everything across the web. Plista is a social recommendation network that aims to guide users to relevant content, products, services and advertising throughout the internet in real-time, based on their individual preferences. The site's technology is item-…

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