NFC-enabled packaging offers beauty tips

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The internet has revolutionised the beauty industry, offering fans a plethora of tutorials, up-to-date news on the latest product launches, and latest big names in the makeup world at the click of a mouse. This online world and retail has merged, with social media influencers working with stores to promote the latest in beauty trends and buys. Professional hair care brand Indola has further merged the two worlds with the used of NFC (near-field communication) technology on its products. The NFC technology works by enabling it on a smartphone and scanning the icon on specially labelled products. The user is…

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