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Lifestyle hotel focuses on music

Travel & Tourism

We’ve seen hotels focused on a variety of niches — expectant mothers, for example — but until recently we had never come across one with music at its heart. That, however, is a big part of the concept behind Berlin’s Nhow hotel, which is aimed squarely at the musically minded set. Located directly on the banks of the river Spree, the Nhow Berlin bills itself as the only hotel in Europe offering two professional music studios. A dedicated music manager is on staff, as is a team drawing heavily from local music colleges. Regular live events and concerts take place in the hotel’s event spaces and terraces, while first-rate DJs are on hand in the bar. The music studios are operated in collaboration with Lautstark Music GmbH/René Rennefeld, which also manage the legendary Berlin Hansa recording studios. The Nhow’s 304 rooms, meanwhile, are kitted out with iPod connections and more than 30 TV and 100 music radio stations integrated in a state-of-the-art entertainment system. Wireless Internet and more than 5,000 videos-on-demand are available in every room; Gibson guitars are even available through room service. One wall of the hotel’s exterior is also being designed through a collaboration with Berlin graffiti artists. Pricing for a weeklong stay in early December is about EUR 174 per night. A part of Spanish NH Hotels, the Nhow Berlin hints at a world where there’s a hotel for every niche. One to emulate for the target audience of your choice?(Related: Hotel offers cultural ‘night school’ for guestsHong Kong hotel opens ‘His Space’ rooms for menHotel uses tech perks to draw youthful travellersMama Shelter: Parisian hotel puts an iMac in every roomHotel offers ‘reader-in-residence’.) Spotted by: Leticia Pérez Prieto

Email: info@nhow-hotels.com

Website: www.nhow-hotels.com/berlin/

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