Niche delivery biz brings IKEA to Nashville

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We've featured 'feeder businesses' for IKEA before--companies that feed off the behemoth's business by offering its customers add-on products or services. While Bemz and Parts of Sweden let customers add options to products they've already bought from IKEA, ModerNash found a different customer need to fulfil. Nashville residents looking for Swedish design at low prices don't have access to a local IKEA; the nearest blue-and-green big box is in Atlanta. So two friends decided to bring IKEA to Tennessee by taking orders from customers and driving down to Atlanta to pick up the goods. Customers submit their orders on modernash.com,…

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