In Nigeria, recycling rewards via SMS
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Online platforms such as France's CitéGreen have enabled consumers to receive rewards for eco behavior, but what about regions where the internet isn't so readily available? Wecyclers is a project based in Nigeria that aims to incentivize recycling through text message points that can be exchanged for everyday items. Recycling programs are under developed in countries such as Nigeria, where municipal governments process only 13 percent of potentially recyclable waste. Wecyclers is now encouraging citizens to take the matter into their own hands, separating their plastic bottles and aluminium cans for collection by the startup's bicycle-powered trailers. Families signing up…
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