No-tech wristband is a return to basics for wearable tech

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The latest offerings in wearables from the health industry such as Prana and Gymtrack combine tracking technology with smartphone apps and online rewards to encourage consumers to live healthier lifestyles. But does a phone reminder really make people more likely to actually go for a run? The founder of FlipBand Victor Mathieux thought not, so he abandoned technology altogether in his search for a solution. Reminiscent of the avalanche of charity wristbands launched in the last decade, FlipBand is a simple no-tech rubber bracelet that users wear at all times, offering a visual reminder of a daily goal they have…

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