No-frills chic, Indian style
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Back in 2004, trendwatching.com wrote about IndiOne, a pilot for no-frills chic hotels in India. Now, the IndiOne in Bangalore has been renamed Ginger, and an ambitious roll-out for the new brand has been unveiled.
While India’s economic growth has fuelled the arrival of a number of low-cost airlines, and domestic travel has been increasing at double digit rates, the country’s hotel industry hasn’t been keeping up. Most Indian hotels are either too expensive for domestic travelers, or lack the amenities that modern travelers have come to expect.
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