No-frills eco chic
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No-frills chic has been covered extensively by our sister website trendwatching.com. Industries from ranging from fast fashion to low-cost airlines have adopted the consumer favourite of high style combined with affordable prices. Now, with the growing wave of concern for consumerism's negative impact on the environment, a third element is being added to the no-frills chic equation: eco-friendliness. Inspirational example? A new hotel chain in Canada, due to open its first location this year. Run by family-owned Groupe Germain, ALT Hotels will combine design, atmosphere and chic interiors with the best possible price *and* with serious efforts to minimize impact…
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