Not the Four Seasons

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British easyGroup has set its sights on one of the missing links in its travel/entertainment empire: accommodation. Welcome to easyDorm! After turning various industries upside down by launching the likes of easyJet, easyCar, and easyCinema, British easyGroup has now set its sights on one of the missing links in its travel/entertainment empire: accommodation. After all, if it's price-elastic, the easyGroup will go for it! Soon, after boarding orange easyJet planes, picking up an easyCar at the airport, and watching a movie in an easyCinema, consumers can get a good night's sleep in an easyDorm, all for next to nothing if…

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