Rewarding consumers who drive less

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As if the emissions reduction and gas savings weren't enough to entice people to carpool, NuRide rewards users for doing their bit. After registering with NuRide, members can connect with neighbours, friends and coworkers to organize ride shares and log their non-driving efforts. Akin to frequent flyer miles for mindful commuters, members earn points every time they share a ride, cycle into town or skip their commute by telecommuting. Regular NuRide users can receive around USD 350 per year in rewards, which can be exchanged for retailer discounts, gift cards, and tickets to shows and attractions The service addresses safety…

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