Out Of Office email becomes a marketing tool

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In 2015, Instagram was forecasted to bring in USD 595 million in mobile advertising revenue. With over 400 million active users, 60% of whom log in daily, it is one of the most powerful marketing tools out there, and brands are increasingly using it to engage with consumers. One of the most positive examples of this is a campaign that asks users to take down photos of food in exchange for a donation to charity. Now, Australian airline Qantas is using Instagram to power its ‘Out Of Office’ reply service. https://youtu.be/lNKAvFASxMs Launched in September, the free service connects an email…

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